Project Overview

Currin Outdoor Living designs and builds high-end pools, patios, and landscapes that feel like a natural extension of the home. The work blends architecture with lifestyle, using custom materials and thoughtful layouts to create spaces that are easy to live in and impressive to look at.

We partnered with Currin to elevate how the brand shows up online. The goal was to communicate luxury without exaggeration and to let the craft speak for itself. Through photo, video, and a clear brand voice, the stories focus on design intent, material choices, water and light, and how a space performs with people in it. The result is a visual presence that matches the quality of the builds and helps clients picture their own backyard at the same level.

Objectives

• Present Currin as the benchmark for luxury outdoor design and build in North Carolina
  
• Showcase both full-property transformations and intricate pool designs with the same attention to detail
  
• Build a consistent content system across web, email, and social that drives high intent inquiries
  
• Improve clarity around services, process, and timelines for homeowners and partners
  

Scope of Work

• Brand voice, content pillars, and storytelling framework
  
• Photo and video production across active projects and finished builds
  
• Website updates and landing pages for services and lead capture
  
• Social media playbooks, calendars, and publishing guidelines
  
• Email marketing flows and seasonal campaigns
  
• Paid media creative, targeting, and measurement setup

Campaign Execution and Rollout

• Capabilities used: Content Creation · Social Media Management · Email Marketing · Paid Media · Website Services‍
  
  • Signature build features: short form videos that highlight materials, water movement, lighting, and functional zones.
  • Before and after stories: transformations that walk through design choices and timelines. Web and landing pages: service pages with strong visuals, process clarity, and simple forms.
  • Email marketing: project spotlights, seasonal maintenance tips, and design guides for homeowners.
  • Paid media: audience targeting, creative variants, and tracking to drive qualified consultations.
  • Social cadence: steady posting across Instagram, Facebook, and YouTube Shorts with clear captions and cover systems.
    

Expected Outcomes

Currin’s digital presence is now aligned with the standard of the work. Prospects can quickly understand the difference in craft, see the variety of project scales, and move from inspiration to consultation with less friction. The content system gives the team a reliable way to show progress, reveal finishes, and celebrate handoffs. Website and email create a clean path for inquiries, while paid and social bring new audiences into the funnel. The brand feels confident, refined, and accessible, which supports steady growth in a competitive market.

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