Project Overview

Raleigh Custom Homes is a leading luxury builder in the Triangle. Their work blends bold architecture, inventive layouts, and a strong sense of place. The goal was simple: show the personality of each home and the intention behind every choice, from materials to flow to how a space actually lives.

We partnered with the team to elevate how projects are presented online. The focus was on high quality photo and video that feel true to the homes themselves. Think natural light, honest details, and a viewing experience that helps someone imagine life inside the space. The result is a visual presence that matches the level of craft the brand is known for.

Objectives

• Capture the character of each residence in a way that feels personal and inviting
  
• Highlight craftsmanship, materials, and signature design moves
  
• Build a stronger digital presence that reflects the quality of the work
  
• Create a repeatable content system the team can use across web and social
  

Scope of Work

• Content strategy and creative direction for photo and video
  
• On location production: scouting, shot lists, lifestyle and architectural coverage
  
• Editing and color finishing for web and social delivery
• Thumbnail, caption, and metadata kit for consistent publishing

Campaign Execution and Rollout

• Capabilities used: Content Creation
  
  • Short form video features for key spaces and transitions.
  • Room-by-room stories that connect layout, light, and daily use.
  • Social cadence and optimization across Instagram, YouTube Shorts, and web.
  • Asset library organized by home, room type, and design features for easy reuse

Expected Outcomes

Raleigh Custom Homes now has visuals that truly match the work. The brand feels more premium online, and each project is easier to understand at a glance. Photo and video stories help buyers and partners see the craft, the thinking, and the experience of living in each home. The content system gives the team a consistent way to publish, while the upgraded presentation supports growth inside the luxury market and keeps attention on what matters most: imagination, quality, and character.

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