Project Overview

Exeter Building Company is known for homes that feel classic and current at the same time. Timeless architecture, refined craftsmanship, and communities planned with care. Our work focused on bringing that standard to the digital world. We built a content and marketing system that makes the details easy to see and the design philosophy easy to understand. The goal was simple. When someone finds Exeter online, they should immediately feel the quality and the calm confidence that comes with it.

Objectives

• Show how Exeter blends classic design principles with modern livability
• Highlight details, materials, and craftsmanship in a clear and inviting way
• Build a consistent digital presence that supports sales conversations and community launches
• Create a repeatable content system across web, social, email, and paid

Scope of Work

• Content strategy and creative direction for photo and video
• On site production across model homes and active communities
• Editing and delivery for web, social, and sales enablement
• Social media calendars, captions, and cover systems
• Email marketing flows and seasonal campaigns
• Paid media creative, targeting, and measurement setup
• Website support for pages, galleries, and lead capture

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‍Campaign Execution and Rollout

Capabilities used: Content Creation · Social Media Management · Email Marketing · Paid Media · Website Services

• Photo and video sets that show architecture, trim details, material palettes, and lifestyle moments
• Short form videos that connect layout, light, and daily use across key rooms
• Model home tours with quick walkthroughs and room highlights to speed discovery
• Web and landing pages with clean galleries, clear process, and simple forms for consultation requests
• Email marketing for new releases, design spotlights, and community updates
• Paid media with creative variants and audience targeting to drive qualified traffic and bookings
• Social cadence across Instagram, Facebook, and YouTube Shorts with strong metadata and thumbnail systems
  

Expected Outcomes

Exeter’s digital presence now mirrors the quality of the homes. Photo and video make the design philosophy visible, while clear pages and email flows help prospects move from interest to inquiry with less friction. Social and paid introduce new audiences and support community launches. The brand reads as steady, premium, and trustworthy, which strengthens Exeter’s position as one of North Carolina’s premier luxury builders and makes every sales conversation easier to start.

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